What You Need Before Starting
Step-by-Step Setup Guide
Follow these instructions to implement this workflow in your WABlast workspace.
Connect Your Verified WhatsApp Number to Meta Ads
In Meta Business Manager, go to Accounts → WhatsApp Accounts and link your verified phone number. In your Facebook Page settings, set this number as your primary WhatsApp contact.
Build a Lead Qualification Bot in WABlast Flow Builder
Open WABlast → Flows → New Flow. Create an interactive greeting that fires when an ad lead arrives. Add interactive buttons (e.g. "Request Demo", "View Pricing", "Talk to Sales") to categorize buyer intent automatically.
Create Your Click-to-WhatsApp Campaign in Meta Ads Manager
In Meta Ads Manager, create a new campaign with the objective "Leads" or "Engagement". Under Destination, choose "Messaging Apps" and select WhatsApp. Customize the pre-filled starting message (e.g. "Hi, I saw your ad on Instagram and want to know more!").
Unlock 72-Hour Free Conversation Window
Whenever a user clicks your ad and sends the starter message, Meta officially grants a 72-hour FREE window. All messages, PDFs, brochures, and follow-ups you send during these 3 days cost ₹0 in Meta conversation fees!
Live Agent Handoff in WABlast Shared Inbox
When a prospect selects "Talk to Sales", WABlast automatically assigns the chat to an active team member. Sales reps receive instant desktop notifications and can close the deal directly.
Frequently Asked Questions for this Use Case
Does the 72-hour free window apply to broadcasts too?
Within that specific user conversation, yes! You can send any promotional message, catalog, or quotation to that prospect during the 72 hours completely free.
Can multiple agents reply to ad leads at once?
Yes, WABlast Pro includes 10 team seats. All team members can see incoming ad leads in real-time without collisions.
Ready to Implement Click-to-WhatsApp Ads & Lead Nurturing?
Get started right now with our 14-day free trial. Includes 1,000 contacts and 2,000 free messages with no credit card required.