Understanding WhatsApp Cloud API Pricing: Conversations vs. Messages

How WhatsApp Conversations Are Billed

Meta bills WhatsApp Cloud API usage based on 24-hour conversation sessions, not individual per-message bubbles:

1. The 4 Conversation Categories

1. 1Marketing Conversations: Promotional offers, new product launches, abandoned cart reminders, and newsletter updates.
2. 2Utility Conversations: Order confirmations, shipping alerts, payment receipts, and appointment reminders.
3. 3Authentication Conversations: One-Time Passwords (OTPs) and account verification codes.
4. 4Service (Support) Conversations: Customer-initiated inquiries. Whenever a user messages your business first, you receive a free 24-hour service window to chat back and forth without extra conversation fees.

2. Free Service Conversations Every Month - Every WhatsApp Business Account receives **1,000 Free Service Conversations** per month from Meta. - Use your free tier for customer care, troubleshooting, and direct sales inquiries.

3. Managing Credits in WABlast - View your real-time balance anytime under **Settings → Billing**. - Recharges can be made instantly via Razorpay UPI, Cards, or Net Banking with automatic GST invoice downloads.